Monday, February 09, 2009

Scholastic chided for selling toys in book clubs


NEW YORK – Scholastic Corp., the U.S. publisher of the Harry Potter books, has come under criticism from a children's advocacy group for using its vast, venerable network of school-based book clubs to market toys and other non-educational items such as video games to lip gloss.

The world's largest publisher and distributor of children's books, Scholastic earned nearly $337 million last year from the book clubs, which it inaugurated in 1948. The company estimates that three-quarters of U.S. elementary school teachers — and more than 2.2 million children — participate annually in the clubs. [AP]

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